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AI implementation for growing businesses

You built the business.
Let AI do the heavy lifting.

I spent 10 years scaling sales teams at Zscaler, Databricks and Intuit, building the processes and automation that make revenue teams successful. Now I do the same for you, so you get time back to work on the business, not in.

Room74 Autopilot — AI validating data from a financial report, cross-checking figures automatically
CRM Automation
Personalised Lead Follow-Ups
Intent-based Lead Nurturing
Quote & Proposal Generation
Client Onboarding
Data Entry Between Systems
Email Workflows
Reporting Consolidation & Analysis
Client Support & Queries
Invoice & Payment Chasing
CRM Automation
Personalised Lead Follow-Ups
Intent-based Lead Nurturing
Quote & Proposal Generation
Client Onboarding
Data Entry Between Systems
Email Workflows
Reporting Consolidation & Analysis
Client Support & Queries
Invoice & Payment Chasing
Sound familiar?

The problems costing you time,
money and growth

Drowning in repetitive tasks

Your team spends hours a day on data entry, follow-ups and reporting that could be automated in minutes.

We've always done it this way

This is the invisible bottleneck. Your current manual process works, until it doesn't. You're one busy month away from missed follow-ups and clients slipping through the cracks because there's no system.

Scaling feels impossible

You've built something great, but growing means hiring more people — more cost, more management, more complexity that you don't want to deal with.

AI could help — but how?

You know AI could help, but you don't know where to start and don't have the time to figure out what's going to move the needle most.

What I do

AI solutions built around how
your business actually works

No cookie-cutter templates. Every solution is designed around your specific workflows, tools and goals.

Sales Systems & Pipeline Build

Built by someone who's done it at enterprise scale.

I help you build the revenue infrastructure that growing firms need: AI-assisted prospecting, lead scoring, CRM automation, pipeline visibility and sales process design. I've built these systems at companies scaling across APAC.

Best for: Businesses who know their sales process isn't working as hard as they are.

AI & Automation Diagnostic

Know exactly where to start and what to ignore.

I map your workflows, identify where you're genuinely losing time and money and give you a prioritised action plan. A specific, sequenced recommendation for your business.

Best for: Businesses who want clarity before committing to a build.

Workflow Automation

The build — integrated, tested and running from week one.

Automated lead follow-ups, client onboarding, invoice and quote generation, reporting consolidation, CRM workflows that update themselves. Built around how your team actually works today.

Best for: Businesses with established processes ready to automate.

Training & Workshops

AI-confident in a day.

Practical, hands-on workshops covering AI tools, prompt engineering and how to build AI into daily workflows. Not slides and theory — your team leaves with new skills they can use immediately.

Best for: Businesses who want to build internal capability and confidence with AI.
How it works

From chaos to clarity in 3 steps

A structured process designed to get you results fast — with zero disruption to your day-to-day.

01
Week 1

Discovery & Audit

I map your current workflows and identify exactly where AI and automation will have the fastest impact. You'll know what's worth building before I touch anything.

02
Weeks 2–4

Design & Build

I build your custom workflows, integrate with your existing tools and test everything properly before it goes live.

03
Ongoing

Launch & Optimise

I deploy, train your team and monitor performance. The system improves over time, without you having to manage it.

Book Your Free Strategy Call
The difference it makes

What changes when the
systems do the work

Not theory — here's what's actually different once the right things run on their own.

Leads stop going cold while you're busy

A slow reply is a lost deal. Every enquiry gets a personalised response in minutes — automatically, even when you're heads-down on client work.

Nothing slips, even in a chaotic week

Every lead, follow-up and onboarding step is accounted for — so a busy month doesn't quietly cost you clients.

Grow without growing your headcount

Handle more volume without more salaries, more management, more complexity. The systems absorb the load instead of your calendar.

Stop being the bottleneck in your business

Things keep moving when you're in a meeting, on leave, or just having a day off — because the process doesn't depend on you touching it.

About

The person behind the work

Christina Chung — Founder of Room74

Christina Chung — Founder & Principal Consultant

I've spent 10+ years in sales leadership across APAC at Intuit, Databricks and Zscaler — scaling teams, fixing processes and figuring out how to get more done without adding headcount.

I started Room74 because I saw that the gap between what AI can do for businesses and what's actually getting implemented is enormous. Most operators know they should be automating but they just don't have someone who understands both the technology and their business well enough for it to work.

That's where I sit — an operator who's lived the same frustrations: manual CRM work, pipeline headaches, processes that take twice as long as they should. I build automation that works around how your team already operates.

No 12-month roadmaps. No bloated tech projects. Just practical workflows that work from week one.

FAQ

Questions I hear all the time

Most clients see measurable time savings within the first 2–4 weeks of implementation. A typical project runs 4–6 weeks from kickoff to launch, with quick wins identified in the first week during the audit phase.
No. I handle all the technical setup, integration and testing. I also train your team to use and maintain the systems I build, so you're never dependent on me to keep things running.
I work with the tools your business already uses — HubSpot, Xero, Google Workspace, Slack, and many more. I also build custom workflows using best-in-class AI and automation platforms. Everything integrates with your existing stack.
Every project is scoped individually based on complexity and the outcomes you're after. I offer a free strategy call where I'll walk through your situation and give you a clear, upfront estimate before you commit to anything. No surprises.
I'll tell you. Seriously. My audit process is designed to find the highest-impact opportunities, and sometimes the answer is a simpler tool or a process change rather than AI. I'll never sell you something you don't need.
I work mostly with founder-led professional services firms — finance and mortgage brokers, accountants, consultants and similar. The workflows I automate (quoting, follow-ups, admin, onboarding, reporting) exist in virtually every business, so if you're not sure, just ask.
Absolutely. My AI Training & Upskilling workshops are designed specifically for solo operators and micro teams. I'll teach your team how to use AI assistants effectively, build better prompts, integrate AI into your existing apps, and get more done every day without needing any technical background. You don't need workflow automation to benefit — sometimes the biggest win is just learning how to use the tools properly.
Absolutely. I use enterprise-grade tools with built-in security, and I never store your business data on my own systems. All integrations use secure, encrypted connections and follow Australian data privacy requirements.

What would you do with an extra day every week?

Book a free 30-minute strategy call. I'll audit your workflows, show you the biggest opportunities, and give you a clear plan.

Book Your Free Strategy Call
⏱ 30 min call ✓ No obligation 📋 Free audit included
Get in touch

Have a question? Drop me a line.

Not ready to book a call yet? No worries — send me your question and I'll get back to you within 24 hours.