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AI automation for Australian small businesses

You built the business.
Let AI do the heavy lifting.

We help businesses implement practical AI and automation into everyday workflows — from tool enablement and training through to designing and building multi-step automations and AI agents that actually get adopted across your team.

Room74 Autopilot — AI validating data from a financial report, cross-checking figures automatically
CRM Automation
Lead Follow-Up
Quote Generation
Client Onboarding
Data Entry
Email Workflows
Reporting & Dashboards
Invoice Processing
CRM Automation
Lead Follow-Up
Quote Generation
Client Onboarding
Data Entry
Email Workflows
Reporting & Dashboards
Invoice Processing
Sound familiar?

The problems costing you time,
money and growth

Drowning in repetitive tasks

Your team spends hours on data entry, follow-ups and reporting that could be automated in minutes.

Falling behind competitors

While you're manually processing, your competitors are using AI to move 10x faster and win more deals.

Scaling feels impossible

You've built something great, but growing means hiring more people — more cost, more management, more complexity. There's a better way.

AI could help — but how?

You know AI could help, but you don't have the time or team to figure out what's going to move the needle most.

What we do

Whether you're a team of 3 or 30,
there's a way AI can help

No cookie-cutter templates. Every solution is designed around your specific workflows, tools and goals.

AI Readiness Audit

Know exactly where to start.

We map your workflows and show you exactly where you're losing hours every week — and where AI will deliver the fastest ROI. You get a clear, prioritised action plan.

Best for: Any business exploring AI for the first time

AI Workflow Automation

Built, integrated, and running.

We design and build custom automations — CRM workflows, lead follow-ups, quoting, reporting, client onboarding — that integrate with your existing tools and run without you.

Best for: Teams of 5+ with established processes ready to automate

AI Training & Upskilling

AI-confident in a day.

Hands-on workshops covering Claude best practices, prompt engineering, AI app integrations (MCP), and Co-Work skills — so every person on your team gets more done with AI, starting immediately.

Best for: Solo operators and micro teams of 1–5 wanting to use AI effectively today

Sales Systems & Pipeline Build

Built by someone who's done it at scale.

10+ years of sales leadership at Intuit, Databricks and Zscaler, distilled into systems that work for small teams. AI-powered outbound, lead scoring, CRM automation, and pipeline visibility — without the enterprise price tag.

Best for: Businesses that need more pipeline without hiring more salespeople
How it works

From chaos to clarity in 3 steps

A structured process designed to get you results fast — with zero disruption to your day-to-day.

01
Week 1

Discovery & Audit

We map your current workflows, identify the biggest time-sinks and pinpoint exactly where AI and automation can deliver the fastest ROI.

02
Weeks 2–4

Design & Build

We build your custom AI workflows, integrate with your existing tools and test everything rigorously before launch.

03
Ongoing

Launch & Optimise

We deploy, train your team, monitor performance and continuously optimise, so results keep improving over time.

Book Your Free Strategy Call
What AI automation typically delivers

This is what actually changes
when you implement AI properly

Not theory. Not hype. These are the outcomes small businesses see when AI is implemented the right way.

0+
hours saved per week
per business, on average
📈
0×
faster lead response
vs. manual follow-up
💰
0%
reduction in admin costs
within 90 days
🔄
24/7
customer coverage
with AI assistants

Results vary by business size and complexity. These figures represent typical outcomes based on industry benchmarks and our implementation experience.

About

The person behind the work

Christina Chung — Founder of Room74

Christina Chung — Founder & AI Consultant

I've spent 10+ years in sales leadership across APAC at companies like Intuit, Databricks and Zscaler — building teams, scaling pipelines, and obsessing over one question every business owner asks: how do we deliver more with what we've got?

I started Room [74] from home — 74 is my house number — because I kept watching small businesses lose hours every week to work that could be done in minutes. I combine deep AI expertise with real sales execution experience to help SMBs automate operations, build pipeline, and scale revenue without adding headcount.

No jargon. No bloated tech projects. Just practical AI that fits how your business actually works — and a consultant who's sat in your chair.

Intuit Databricks Zscaler 10+ years APAC sales
FAQ

Questions we hear all the time

Most clients see measurable time savings within the first 2–4 weeks of implementation. A typical project runs 4–6 weeks from kickoff to launch, with quick wins identified in the first week during the audit phase.
No. We handle all the technical setup, integration and testing. We also train your team to use and maintain the systems we build, so you're never dependent on us to keep things running.
We work with the tools your business already uses — HubSpot, Xero, Google Workspace, Slack, and many more. We also build custom workflows using platforms like Make.com, Relevance AI, and other best-in-class automation tools. Everything integrates with your existing stack.
Every project is scoped individually based on complexity and the outcomes you're after. We offer a free strategy call where we'll walk through your situation and give you a clear, upfront estimate before you commit to anything. No surprises.
We'll tell you. Seriously. Our audit process is designed to find the highest-impact opportunities, and sometimes the answer is a simpler tool or a process change rather than AI. We'll never sell you something you don't need.
We work across industries — professional services, trades, health, recruitment, real estate, insurance and more. The workflows we automate (quoting, follow-ups, admin, onboarding, reporting) exist in every business with a team of 3 or more.
Absolutely. Our AI Training & Upskilling workshops are designed specifically for solo operators and micro teams. We'll teach you how to use Claude effectively, build AI skills in Co-Work, integrate apps via MCP, and get more done every day without needing any technical background. You don't need workflow automation to benefit — sometimes the biggest win is just learning how to use the tools properly.
Absolutely. We use enterprise-grade tools with built-in security, and we never store your business data on our own systems. All integrations use secure, encrypted connections and follow Australian data privacy requirements.

What would you do with an extra day every week?

Book a free 30-minute strategy call. We'll audit your workflows, show you the biggest opportunities, and give you a clear plan — whether you're a team of 3 or 30.

Book Your Free Strategy Call
⏱ 30 min call ✓ No obligation 📋 Free audit included
Get in touch

Have a question? Drop us a line.

Not ready to book a call yet? No worries — send us your question and we'll get back to you within 24 hours.